Programmatic Buying behind the scene

Following the previous post about what computers can and can’t do, let’s go to the specifics. Fortunately during the last years it has become clear that Data Science has huge capabilities for changing the way we are doing business. One of those cases is programmatic buying. The programmatic platforms have completely changed the way brands invest their media budget and optimize their results. However it is really important to understand that’s behind the scenes in order to really understand what can and what can’t expect from Programmatic buying. What’s programmatic buying: Programmatic buying refers to the technology that allow investing the media budgets through real time

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This is what you have to know about artificial intelligence

Last week I was invited to Webcongress Colombia to talk about the future of Data and how Data can transform the world. It was more than 1,300 professionals expecting to talk about the latest advances in technology. Most of the people I was talking with was really optimistic about what a computer can, or can’t do. My normal answer is “Computers are stupid and bureaucratic at creating but great repeating things, while humans are fabulous creating but very clumsy at repeating things”. As I wrote in my book Meta Analytics, repetitive activities become transparencies for humans, so at some point we can’t identify mistakes that are not

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Landing to Webcongress Bogota with the lastest news on Big Data Analytics

Ouali did it again. He is putting together more than 1200 people from the digital marketing industry in one just one place to talk about the latest news and techniques. Webcongress had become the main tech event and I’m pleased to tell you that again, I’m part of it. I have the pleasure of joining a panel with Mónica María Zuluaga, Marketing Director at Caracol Televisión to discuss how Big Data Analytics is changing the way we market our products. I will also be presenting information on the level of evolution of the Latin American market in general and the Colombian market in

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Holistic (reductionist) vs Systemic approach of organizations and its impact in goals and metrics

We were talking a lot about the importance of considering companies as what they are, systems. Years of an holistic (Reductionist) approach of organizations generated a huge negative impact. The holistic approach, the scientific attempt to provide explanation of complex things in terms of ever smaller entities, says that if you have a company (system) and you separate it into its parts, then you improve each of its parts and put them back together you will have a better company (or system). The result of this thought was: 1. Independence between departments: If we think that we can have a

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How to develop a micro-conversions measurement environment

It’s normally easy to achieve a long term objetive if you can break it into short term goals. There’s a big different in arriving to your office with the idea you have to increase your company revenue in 20 percent and arriving to your office with a list of 5 tasks you have to perform in order to drive the company 5% closer to its objetive. Right? It’s great having a long term vision, but that’s for the C level, they are in charge of the company vision. Once that the future is clear enough it’s time to complete the

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The illogical behavior is finally very logical

Norbert Wiener, who is credited with being the discoverer of cybernetics, called teleological systems to those that have their behaviour regulated by a negative feedback. Negative feedback occurs when some function of the output of a system, process, or mechanism is fed back in a manner that tends to reduce the fluctuations in the output, whether caused by changes in the input or by other disturbances. The first and fundamental revelation in this regard is the provided by Darwin with the theory of natural selection, showing how a blind mechanism can produce order and adaptation. In the case of the

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The objetive and the real objetive

Since companies are systems, and systems are a set of objects interacting together with a common objetive, the most important thing to understand companies is that objetive. The objetive is everything to understand how a company works, because it defines the way all the “objects” in that organization interact in order to reach it. You can have all the parts of a car, just the right combination of location, adjustments and functioning will make that those parts becomes an vehicle that can transport people. So, if the objetive is so important why some companies don’t define it or communicate it

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Top five phrases you hear in the entrepreneurship world and their real meaning

Phrases you hear in the entrepreneur world and their real meaning 1. “We are going to be in break even in three months” means “we are not considering 90% of our costs”. 2. “We are unique because our algorithm…” means “we are unique, ok???, no more comments”. 3. “We have no competition” means “we are doing this because we like it, so we never spent 5 seconds to search on Google”. 4. “Our valuation is…” means “Any seven figure number and it’s yours”. 5. “Our product fits client needs because people like” means “we like…” Not having a data-driven culture

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How to accelerate the flow of money in your company

The idea of Meta Analytics (Beyond Analytics) is showing a new way of understanding business, so we can measure them in a properly way facilitating a decision making process that brings companies closer to their business results. The current method to measure performance is through KPIs or Key performance indicators. KPIs were helping us measure performance for several years and the feeling was always (at least in my case) that they are more useful for measuring the performance of áreas or departments from companies than for measuring the overall performance of the organization. The Meta Analytics view of systems makes

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How converting you Startup into a Corporation and not die trying

In my previous post I wrote about organization structures. One interesting thing about them is that Startups want to become big corporations, but more than 90% of them fail. Big corporations want to have “Entrepreneurial structures” but they normally fails in its implementation. Let’s try to understand this confusing behaviour pattern. One of the organizations structures that we’ve mentioned in the previous post was the “Entrepreneurial Organization” that has a flat and simple structure were everything is relatively unstructured and informal making this type of organization fast, flexible and lean. Probably is the model that most companies want to copy

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